We built a brand-new eShop for House of Toys, playfully designed to showcase their magical world of toys and games.

Client

Online retail of toys and children’s products

Year

2018 - 2025

Services

Content Strategy
Custom Design
UX Strategy
Custom Development
ERP Integration
Custom Search Integration

Awards

Best Baby Online Store - Silver Award
Best Baby Store - Gold Award Mother & Baby Awards 2023

Where smooth shopping, meets smart design

A Next-Gen eShop Experience, Powered by NopCommerce

We’re excited to present a cutting-edge eShop, expertly built on the robust NopCommerce platform. Designed with precision and purpose, this digital storefront offers a flawless fusion of visual appeal, functionality, and performance—delivering an exceptional shopping experience from first click to final checkout.

Content That Connects and Converts

Every word matters. From compelling product descriptions to high-impact landing pages, our content strategy is crafted to resonate with the audience. It doesn’t just inform—it engages, builds trust, and elevates the brand’s voice with clarity and credibility.

Tailored Design for a Distinctive Brand Presence
Off-the-shelf was never an option. We crafted a fully custom visual identity that mirrors the brand’s personality and values. From sophisticated typography to smart, user-friendly layouts, every detail was intentionally designed to deliver a premium and memorable shopping experience.

UX That Drives Engagement
At the core of this eShop is a user-centric experience. Our thoughtfully designed UX strategy ensures smooth navigation, a streamlined purchasing journey, and effortless usability across all devices—resulting in higher conversions and happier customers.

Beyond a typical online store, it’s a refined, high-performance platform designed to grow with the brand and connect with its audience

Custom Development, Built Around Your Business

We went beyond standard NopCommerce functionality, delivering a fully customized solution tailored to the client’s unique operational needs. Every feature was purpose-built to ensure flexibility, scalability, and long-term growth.

Smart ERP Integration for Streamlined Operations

By integrating directly with the ERP system, we’ve created a seamless connection between the eShop and backend operations. The result is real-time inventory management, automated order workflows, and efficient, synchronized business processes.

Smarter Search with Full Text Search
Our eShop features a powerful Full Text Search engine that transforms how customers find products. Unlike basic keyword matching, it understands context and relevance, delivering faster and more accurate results. Shoppers can type natural phrases or partial terms and still get precise suggestions, thanks to intelligent ranking and search logic. Combined with real-time responsiveness, this smarter search experience reduces friction and boosts engagement. Whether browsing broad categories or looking for something specific, users enjoy a seamless journey from search to checkout. It’s all about speed, relevance, and making product discovery effortless and intuitive.

 

Advanced Filtering, Tailored for the User

Our bespoke filtering system empowers users to refine their search by key product attributes. With dynamic filtering, multi-select capabilities, and instant real-time updates, it’s a seamless experience from browse to buy—helping customers locate the perfect product with speed and precision.

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